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Polaroid Now: A Classic That Always Evolves

por Daria Tsurkan en Aug 07, 2025

Polaroid Now: A Classic That Always Evolves

The company Polaroid continues to delight fans of its iconic products by introducing two new versions of its Polaroid Now Generation 2 cameras. Now available in purple and vintage white colors, these cameras are more than just instant snapshot devices — they are works of art with retro aesthetics combined with the latest features.

Style and Functionality in New Shades

The new colors bring a fresh feel to the already classic Polaroid Now camera. Thanks to the thoughtful combination of purple and vintage white, these versions have become even more appealing to those who want to stand out while maintaining ease of use.

Dual Autofocus System for Better Quality

The Polaroid Now features a dual autofocus system that automatically selects the appropriate lens for each shot. This ensures sharper images while keeping the photo-taking process simple and easy — just press the large red shutter button.

Double Exposure and Timer for Self-Portraits

The camera features a double exposure mode, which allows you to overlay two images onto one shot, creating unique creative photographs. In addition, the timer function helps you perfectly time your self-portraits, allowing you to take them without haste.

Use of Polaroid Cartridges

The Polaroid Now supports I-Type and 600  cartridges. This ensures that your photos always look vivid and capture the warmth of the moment in the classic format. The cartridges are available in both color and black-and-white options, with the possibility to choose limited editions.

Battery Life for 15 Cartridges

The built-in Polaroid Now battery, which charges via USB-C, supports more than 15 cartridges on a single charge. This eliminates the need to constantly replace batteries, allowing you to focus on the creative process.

Eco-Friendliness and Style

40% of the materials used in the production of the camera are recycled, making it even more appealing to those who care about the environment. Polaroid maintains its classic, recognizable design but incorporates modern solutions to make it more eco-friendly and aesthetically pleasing.

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